People are drawn to these videos because they are entertaining and offer a different perspective on current events. Though YouTube has been working to battle misinformation on their site, conspiracy content is still one of the biggest video types to thrive in 2022. Consider creating playlists to attract new listeners. If your products or services have anything to do with music, YouTube is a great place for your content to live.The less you interrupt their experience, the more likely they are to have a positive experience with your ad. Keep your video ads short, keeping in mind that your ad may play as people are trying to listen to music.If possible, make the music a key part of the experience so that it can fit into a music playlist without being too distracting. When you create content, pay careful attention to the music you use in the background.Here’s what you should consider for your own content. Music is a key element of any successful YouTube marketing strategy. If you’ve ever met a toddler with a favorite song or dance, you know just how many times they’ll beg to hear it before it gets old. Many people don’t even watch the video itself they just throw the video on in the background for the audio. Music videos, on the other hand, can be played over and over again. If you watch an educational video or even a vlog from your favorite content creator, chances are you’ll only watch it a single time-maybe twice if you’re especially invested. Why? When you think about it, both of these types of content have virtually infinite replay value. When we look at the most watched videos on YouTube in 2022, every single video in the top ten is either a music video or a children’s song. Music videos and content for kids still top the charts of most-watched videos ever. Without further ado, here’s what audiences are watching most on YouTube in 2022. What’s the most common opening line for a vlog? And how do these trends compare to our last installation of this article from back in 2019? As you’ll see in the paragraphs that follow, while much has stayed the same in the last three years, we’ve also seen some new concepts enter the scene. Which topics are trending? What style of video works best? Then, we went even more granular. We dove into the latest data from both YouTube itself and Statista to find out what people are watching on the platform in 2022. But, it can also be difficult to keep up with trends and to understand what people actually want to watch. The YouTube of 2022 is much more than just an outlet to turn to when you’re procrastinating-it’s an essential marketing channel, a source of educational and informative content, and a method many people use to connect with others around the world.Īs a brand or content creator, YouTube’s evolution over time means that it’s more important than ever to put some thought behind your video marketing strategy and begin to utilize this channel (if you haven’t already). It was an easy way to accidentally kill a few hours in a content rabbit hole, but for many people, it wasn’t much more than a source of entertainment or distraction.

A decade ago, you may have thought of YouTube as your source of cat video content or celebrity interviews.

Most viewed youtube video